#TrueColors

Colour is more important to smartphone photography than most of us realise. OnePlus challenged us to showcase the colour performance of their flagship OnePlus 9 Series.

With creatives Vivien Decombe, Zoe Botchin and Gerard Roda we created the global #TrueColors insta tool. Powered by Google Vision AI, it instantly shows which colours appear most in your Instagram pics, and lets you share them across social media. Hashtag analysis allowed us to reveal more #TrueColors data in the campaign and competition.

• Most successful OnePlus phone launch ever
• 1M+ Instagram images analysed so far
• Over 40% of visitors downloaded their #TrueColors
• 52% increase in Instagram followers