Save the Sleeve

We’ve all done it, sneezed into our sleeves, wiped snot on our trousers, blown our nose into our hands and instantly regretted it. Research shows most of us know we need tissues, but we often don’t have them to hand, so we reach for whatever’s nearby. We created ‘Save the Sleeve’ to playfully turn the spotlight on the many, many things we use instead of tissues. The campaign shows the need for a tissue, without showing a tissue at all.

• D&AD: 1x Wood Pencil
• One Show: 3x Shortlist
• 31% increase in Kleenex tissue sales
• Beat social video views benchmarks by 218%
• Ad Age Editor’s pick
• 4* David Reviews
davidreviews.com/Work/2023/Kleenex_Save_the_Sleeve/