Samaritans

As men get older, their circle of friends gets smaller as work and family take over. So they have fewer people they can lean on for support.

To encourage men to call the Samaritans, we showed them that to break out of this isolation, you need to start a conversation. Barren landscapes evoke the emotional state of our audience. Neon signs act as beacons of hope, ways out of the solitude. With the Samaritans, you are never alone.