NS&I

Everyone knows Premium Bonds. But not many knew about NS&I’s other financial products, or that 100% of your money is secure with them, because they’re backed by HM Treasury.

Introducing ”Safer Savings Set You Free". A 360 campaign that showed how in uncertain times, a little security can be quite fun.

• £3.6 billion increase in sales
• 21% increase in registrations
• 41+ million impressions