Grab Kleenex

Everyone knows Kleenex. It’s a brand that’s been synonymous with tissues for almost 100 years. But it risked becoming part of the furniture. Enter ‘Grab Kleenex’ - a punchy creative platform that celebrates life in all its messy glory.

With director Mori Thomson we created a series of observational ads showing the reality of hay fever in modern life.

• 4M+ views
• Beat social & digital benchmarks
• 4* David Reviews: davidreviews.com/work/2022/Kleenex_Archetypes/