GoTime

Andrex want to do more than sell toilet paper, they also want to be useful to young families. We discovered that there’s a toilet training crisis in the UK. The age that kids leave nappies behind has risen from 12-18 months to 3-4 years, and the UK loses over 1M school hours per year to teachers helping kids in the loo rather than the classroom.

So we came up with GoTime, an educational platform that helps parents and kids through the ups and downs of toilet training. Built by Preloaded, it features a personalised app, advice, tools and toilet training plans.

It’s also the first time the iconic Andrex puppy has been used outside of advertising in its 50-year history!