Easy Breathe

Kleenex were launching their first ever tissue with capsule-burst technology, Easy Breathe. You need to scrunch it to release the menthol scent.

So, working with artist Alma Haser, and creatives Gerard Roda and Vivien Decombe, we created the first ever ‘Congestion Portraits’.

Haser used her paper folding techniques to ‘scrunch’ the subject’s face within a tissue to show how congestion actually feels. The six portraits feature a diverse range of people posing, almost renaissance style, with a box of Kleenex Easy Breathe as an artistic accessory.