Clean is a feeling

Andrex is one of the most loved brands in the world. We’ve all grown up with that fluffy puppy and ‘Soft, Strong and very very Long’. But Andrex wanted to appeal to a younger, more diverse audience.

Working with the talented team of Francesca Ferracini and Alice Teruzzi, ‘Clean is a feeling’ was born. A celebration of happy bums of every shape, age and size, based on the human truth that clean is more than physical, it’s a source of confidence.

• Multi-million pound global campaign
• Created to make a big impact in short social media formats
• Increased sales by over 30% to younger consumers