Ben & Rob
Andrex has been taking care of Britain’s bottoms since 1942, and we needed to celebrate their 80-year anniversary. So we created ‘A little love goes a long way’ to show that when you pick a pack of Andrex off the shelf, you’re picking up all the softness the puppy represents. We worked with Grammy-nominated director Nicholas Jack-Davies, the social puppy films were created by Sarah Bignell and Josie Beaumont, and the shopper campaign let you win your own puppy toy. Before you ask, the puppies were treated like royalty on set, with a qualified vet on hand, frequent nap breaks, and even their very own air-conditioned trailer!