4IN4.
The BMW 4 Series in 4 seconds.
A suite of super short films that dramatise the key features of the car: power, handling, a low centre of gravity, a more aerodynamic body. Unmissable...and unskippable.
• “Thumbstopping creative” - Piers Noller, Facebook
• Facebook - best in class creative
• 10 million+ impressions
• 4 million+ views
• Engagement rate 40% above average