We discovered that many of the world's 32 million deaf children struggle to read, because they can’t learn phonetically.
So we created StorySign - a free app that takes the words from children’s books and translates them into sign language. To launch this global first we worked with partners including Aardman, Huawei, Penguin Random House, and The European Union of the Deaf.
• BAFTA Nominated
• Cannes Lions: 4x Gold, 1x Silver, 2x Bronze, 1x Titanium shortlist
• D&AD: 1x White Pencil, 1x Graphite Pencil, 1x Wood Pencil
• One Show: 1x Grand Prix, 1x Gold, 2x Silver, 4x Bronze
• 11 countries
• 1.5bn+ global reach
• 1000+ international media articles
Castore Sportswear have built a hugely successful brand through quality clothing, and sports partnerships. Our challenge was to take their ‘Better Never Stops’ attitude, and make it come to life across a summer of British sport.
Working with head of art Jack Walker, we developed a brand campaign that didn’t show any product. Instead we showcased the relentless spirit that you need in elite sport. Andy Murray’s hip X-Ray at Wimbledon, Lord’s cricket ground for the Ashes, Red Bull’s Sergio Perez at the British F1 Grand Prix, and even rugby great Owen Farrell.
• PR coverage including The Sun, Daily Star, Yahoo News, Campaign and Adweek.
• OOH drove a triple digit increase in website traffic
• 60% follower growth on Instagram
• 70% follower growth on Tik Tok
We’ve all done it, sneezed into our sleeves, wiped snot on our trousers, blown our nose into our hands and instantly regretted it. Research shows most of us know we need tissues, but we often don’t have them to hand, so we reach for whatever’s nearby. We created ‘Save the Sleeve’ to playfully turn the spotlight on the many, many things we use instead of tissues. The campaign shows the need for a tissue, without showing a tissue at all.
• D&AD: 1x Wood Pencil
• One Show: 3x Shortlist
• 31% increase in Kleenex tissue sales
• Beat social video views benchmarks by 218%
• Ad Age Editor’s pick
• 4* David Reviews
davidreviews.com/Work/2023/Kleenex_Save_the_Sleeve/
Most drivers aren’t ready to go fully electric, so BMW’s PHEV (plug-in hybrid electric vehicle) range instantly switches between the performance of petrol and the efficiency of electric.
Our idea was simple. In our films when a PHEV switches from petrol to electric it glows with pure white light. When it changes back, the light disappears. In other words, the car is ‘Sometimes electric. Always BMW.’ A technical shoot included a pioneering LED lighting rig to give real illumination rather than relying on CGI, and a rollerblading cameraman who used to skate at the X Games.
• Most recognised BMW ad ever tested
• Beat views target by 449%
• 16M+ YouTube views / 21M+ Twitter impressions
• Viewers 46% more interested in buying a BMW PHEV
Kleenex were launching their first ever tissue with capsule-burst technology, Easy Breathe. You need to scrunch it to release the menthol scent.
So, working with artist Alma Haser, and creatives Gerard Roda and Vivien Decombe, we created the first ever ‘Congestion Portraits’.
Haser used her paper folding techniques to ‘scrunch’ the subject’s face within a tissue to show how congestion actually feels. The six portraits feature a diverse range of people posing, almost renaissance style, with a box of Kleenex Easy Breathe as an artistic accessory.
Who advised Queen Boudica that chariot blades are tax deductible? QuickBooks wanted to show how their software helps accountants.
‘For the Hero Behind the Heroes’ was born, a fun campaign directed by award-winning female director TINY BULLET, starring Boudica, Hercules, Sleeping Beauty and the Three Bears.
• 5* and Pick of the Day in David Reviews https://bit.ly/3GbK20ibK20i
• Campaign Magazine https://bit.ly/47f5GwB
• Little Black Book https://bit.ly/3udjo4u
• 238% increase in SEO clicks
• 103% increase in website visits
Andrex has been taking care of Britain’s bottoms since 1942, and we needed to celebrate their 80-year anniversary. So we created ‘A little love goes a long way’ to show that when you pick a pack of Andrex off the shelf, you’re picking up all the softness the puppy represents. We worked with Grammy-nominated director Nicholas Jack-Davies, the social puppy films were created by Sarah Bignell and Josie Beaumont, and the shopper campaign let you win your own puppy toy. Before you ask, the puppies were treated like royalty on set, with a qualified vet on hand, frequent nap breaks, and even their very own air-conditioned trailer!
Colour is more important to smartphone photography than most of us realise. OnePlus challenged us to showcase the colour performance of their flagship OnePlus 9 Series.
With creatives Vivien Decombe, Zoe Botchin and Gerard Roda we created the global #TrueColors insta tool. Powered by Google Vision AI, it instantly shows which colours appear most in your Instagram pics, and lets you share them across social media. Hashtag analysis allowed us to reveal more #TrueColors data in the campaign and competition.
• Most successful OnePlus phone launch ever
• 1M+ Instagram images analysed so far
• Over 40% of visitors downloaded their #TrueColors
• 52% increase in Instagram followers
Andrex is one of the most loved brands in the world. We’ve all grown up with that fluffy puppy and ‘Soft, Strong and very very Long’. But Andrex wanted to appeal to a younger, more diverse audience.
Working with the talented team of Francesca Ferracini and Alice Teruzzi, ‘Clean is a feeling’ was born. A celebration of happy bums of every shape, age and size, based on the human truth that clean is more than physical, it’s a source of confidence.
• Multi-million pound global campaign
• Created to make a big impact in short social media formats
• Increased sales by over 30% to younger consumers
4IN4.
The BMW 4 Series in 4 seconds.
A suite of super short films that dramatise the key features of the car: power, handling, a low centre of gravity, a more aerodynamic body. Unmissable...and unskippable.
• “Thumbstopping creative” - Piers Noller, Facebook
• Facebook - best in class creative
• 10 million+ impressions
• 4 million+ views
• Engagement rate 40% above average
Sky+ set the standard for TV for a long time. So how could we convince people they should upgrade to Sky Q, the next generation box?
Fluid Viewing. The way we watch TV has changed, and Sky Q is the only box that lets you watch anywhere, at any time, on any device. This huge launch campaign used liquid animation to show how your favourite shows can now follow you everywhere.
• 74% increase in leads
• 222% increase in website visits
• 95% increase in sales
To showcase the power of the humble bus advert, we created a campaign for Virgin Media to reach football fans across the country.
The idea links the towns the buses are driving through with the teams you support, and tells you in a cheeky way you can see all their games on Virgin Media.
· Big Bus Challenge finalist
Andrex want to do more than sell toilet paper, they also want to be useful to young families. We discovered that there’s a toilet training crisis in the UK. The age that kids leave nappies behind has risen from 12-18 months to 3-4 years, and the UK loses over 1M school hours per year to teachers helping kids in the loo rather than the classroom.
So we came up with GoTime, an educational platform that helps parents and kids through the ups and downs of toilet training. Built by Preloaded, it features a personalised app, advice, tools and toilet training plans.
It’s also the first time the iconic Andrex puppy has been used outside of advertising in its 50-year history!
As men get older, their circle of friends gets smaller as work and family take over. So they have fewer people they can lean on for support.
To encourage men to call the Samaritans, we showed them that to break out of this isolation, you need to start a conversation. Barren landscapes evoke the emotional state of our audience. Neon signs act as beacons of hope, ways out of the solitude. With the Samaritans, you are never alone.
Everyone knows Premium Bonds. But not many knew about NS&I’s other financial products, or that 100% of your money is secure with them, because they’re backed by HM Treasury.
Introducing ”Safer Savings Set You Free". A 360 campaign that showed how in uncertain times, a little security can be quite fun.
• £3.6 billion increase in sales
• 21% increase in registrations
• 41+ million impressions
What does the Internet look like in the real world? That's the question that got this personal project started.
We created The Real World Web to collect pictures of the places behind the world’s websites, and reveal the physical behind the digital.
therealworldweb.tumblr.com
The project received global media coverage including:
• UK: https://designtaxi.com/news/361462/What-The-Internet-Looks-Like-In-The-Real-World/
https://www.brandingmagazine.com/2013/10/25/physical-behind-digital/
• France: https://iletaitunepub.fr/2013/10/17/ressemblent-les-sites-internet-vraie-vie/
• Brazil: https://exame.abril.com.br/tecnologia/noticias/the-real-world-web-mostra-sites-x-mundo-real
Everyone knows Kleenex. It’s a brand that’s been synonymous with tissues for almost 100 years. But it risked becoming part of the furniture. Enter ‘Grab Kleenex’ - a punchy creative platform that celebrates life in all its messy glory.
With director Mori Thomson we created a series of observational ads showing the reality of hay fever in modern life.
• 4M+ views
• Beat social & digital benchmarks
• 4* David Reviews: davidreviews.com/work/2022/Kleenex_Archetypes/
After winning the global Skoda pitch, our first work for the brand was for Kodiaq, Skoda’s largest SUV.
Exploration is key to the brand, so we wanted to explore the car from a new perspective…that of a natural born explorer, a bee.
Directed by the talented Joshua Stocker, it was a motion control shoot with CG from Acht Berlin.
Oreo wanted to announce the forthcoming release of their new golden Oreo. We noticed that Nasa’s Kepler space telescope was also about to announce their discovery, of a new Earth-like planet.
So across social media we tied one of mankind’s greatest scientific accomplishments…to a new cookie.
